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Data Appending
adding new data or records to the end of an existing dataset, database, or file, without changing the structure or content of the existing data
What Is A Data Append?
A data append is the process of adding missing or updating existing data points in an organization’s database. The process involves comparing the information in the nonprofit’s current database to that stored in a larger, more comprehensive data source. Data append services use external data sources to fill gaps in data, including:
Contact details
Demographic data
Behavioral information
Employment details
All kinds of organizations use data appends, including for-profit businesses, charitable nonprofits, and political campaigns. For example, have you ever gotten a text message promoting a candidate in an upcoming election even though you can’t recall sharing your phone number with any political causes? Chances are they got your information—your name, phone number, and political party registration—from a data append.
For nonprofits, specifically, data appends allow them to maintain Clean and gain more comprehensive insights into their supporters when they have limited information. Ultimately, accurate data can help your organization learn more about your supporters, leading to better tailored fundraising and donor cultivation strategies.
A data append is a process that involves adding new data elements to an existing database. An example of a common data append would be the enhancement of a company's customer files. Companies often collect basic information on their clients such as phone numbers, emails, or addresses.